About Us

Born in 1986, Knickerbox first came into the Ann Summers family in 2000 providing the more fashion focused yin to Ann Summers famously sexy yang. It soon became a high street staple, the place you came for underwear at every stage of your life, knowing that the team’s impeccable eye would mean you would always find something you loved.

For the past two decades, Knickerbox has enabled us to truly understand our customers’ wants and needs, and to work out where and how we can fill the missing gaps in their relationships with underwear. With that knowledge, we’ve evolved Knickerbox, allowing the brand to continue its journey, shifting its story and reigniting its relevance in our customers’ world.

Under the Knickerbox name, we are launching a brand new house of underwear - a destination filled with a careful curation of ground-breaking brands aligned with our values. A space in which iconic names will beautifully co-exist alongside a new generation of cult brands, speaking to all our customers’ different desires.

From trend-led styles to more practical pieces, we’re creating a destination that makes shopping for essentials feel like an indulgence. A place that offers the very best in underwear, unrivalled expertise and that, above all, allows our customer, whoever they are, to feel seen, understood and welcomed.